In an article in Egypt Today, Ramy Habeeb explains his vision for Arabic ebooks:
Habeeb explains that he did a survey and discovered that most books in Egypt are “limited in distribution to how far the publishing house can physically carry the books. That means the majority of books published here in Egypt only have a three to five kilometer radius. That basically means your book is not available in Alexandria, it’s only available in Downtown Cairo. Forget Sudan, forget Syria and the Levant and the [Gulf countries].” Habeeb hopes to appeal to readers who have resigned themselves to never finding the books they want and not being able to afford them even if they can find them.