In this article posted in Publishing Perspectives, Octavio Kulesz shares his views on the present and the future of the Argentinean ebook market. According to Kulesz, at this time, very few people in Argentina own e-readers, and suppliers have yet to develop a formal electronic market. Success in the e-book market is most likely to come from new companies with business models that are distinct from their U.S. and European counterparts.
The Argentinean publishing sector experienced an impressive boost in the aftermath of the country’s economic crash in 2001. However, at present the industry seems unable to adequately respond to the challenge posed by the digital era. The audacity that has always characterized the local entrepreneurs is pretty much alive, but has to be unleashed. (…)
In my opinion, given that the migration of the industry won’t come from analog publishers suddenly becoming digital but from new players joining the game, what we need now is a new generation of digital publishers entering the scene and taking over. This will require a big effort from that cohort, but the attempt will be worth making, since what is at stake is no less than the vitality of the forthcoming Argentinean (e)book industry.
The young digital generation of publishers will have to experiment with new formats and with new business models. From my point of view, there must be a viable and profitable pattern for digital publishing content, because of that unquenchable thirst for online texts that citizens have started to show. Certainly, we cannot expect replicas of the old commercial scheme to work as they used to. And I daresay that even some business models related to digital that may have proved successful in the U.S. or in Europe won’t work at all in our region, so the challenge will be twofold: disenthralling ourselves of old paradigms and also doing away with certain solutions imported from the North that as such may do little to improve the current situation.