In a new post on his blog, DMN co-founder Arthur Attwell describes five key challenges, which are also opportunities, for educational publishing in emerging markets. These include the need for publishers to provide content digitally before they are completely replaced by other businesses that are moving more quickly:
… publishers need to provide content now: not for the market’s sake, but for their own. Every new technology needs content, and for a long time, publishers had a headstart providing it, because they already owned most of the world’s high-quality educational content. For at least ten years the inevitability of the ereading revolution has been a no-brainer, and yet many publishing companies wasted that time in uncertainty or wishful thinking. Now other players are getting better at creating their own content, and a decade’s headstart is almost up. Technology companies, retailers, non-profits, governments and small startups are all producing content, and under very different business models to traditional publishing ones.
On the website of his company, Electric Book Works, there is a new, free short ebook called Embracing Digital on change and opportunity in educational publishing, focusing on publishing in emerging markets.