Archive for month: September, 2012

On choosing an ereader

Categories: Articles, Featured

Over on his blog, Arthur has written some guidelines on what you need to know when choosing an ereader, or recommending one to someone else. This info is especially important for publishers. In our consulting, it’s surprising how often publishers want to sell ebooks without being ebook readers themselves. If you want to sell ebooks, you have to know the basics.

So you’ve decided that that many people can’t be wrong: it’s time to get an ereader. But which one? The industry of ereaders and other mobile devices is filled with big and small companies promising you the world, and you don’t trust half of it.

The cruel truth is that no one can tell you exactly what’s best for you. Everyone’s preferences are different. You simply have to figure it out for yourself, and this might be an expensive journey. That said, if you’re going to take the plunge, here’s my two cents’ worth. It might help you dodge a few bullets along the way.

Read the full post here.

Brazil: e-books, education and technology

Categories: Articles, Featured, Latin America

With its 11 million inhabitants –20 million, if we include the suburbs– and a GDP of over 300 billion dollars, São Paulo is South America’s main industrial and financial hub. Some 6 million vehicles travel its gigantic network of highways, avenues, tunnels and viaducts. Away from the traffic, countless passengers are transported underground by different subway lines, while up in the air a swarm of helicopters wait to land on the rooftop of one skyscraper or another.

The city exudes an extraordinary intensity; it is thoroughly multicultural and absorbs any outside influence –customs, dress, food and even words– just as naturally as a rainforest assimilates new species. However, such ease should not give rise to confusion: far from passively adapting to fashion trends, São Paulo transforms them to its advantage, which perhaps explains the Latin motto that adorns its flagnon ducor, duco –“I am not led, I lead”.

[Read the full article by Octavio Kulesz]