The series “Future of the industry – new business models” is published in partnership by the Frankfurt Book Fair and the German trade magazine Buchreport. In this section, journalist Alejandra Rodríguez Ballester describes the particular publishing system implemented by Editorial Teseo in Argentina.
The publishing company Teseo is geared to the academic world and aims to channel the need for academic publications. For traditional publishing companies needing large print-runs, doctoral theses and university research papers are often unprofitable. Using the print-on-demand system, Teseo produces the book in just the numbers ordered online by the reader. In the process, the publishing company offers the advance option of a digital viewing via Google Books Search. The publishing company also works closely with Amazon which has books produced in its own printing works in the USA. In addition, cooperation is in place with the Argentinian bookshop Prometeo and other virtual booksellers. At www.ebookexpress.com, Teseo also sells its books as e-books at half the price of the print version.
“Teseo is a local, digital publishing company, we have neither a warehouse nor fixed overheads. It is all set up so that we have no need for a fixed location, the centre of our field of activity is the web and 90 per cent of the software that we use is free”, explains Teseo’s boss Octavio Kulesz.